Whats Appealing About an e-Liquid?

I'm new to vaping, never <a href="http://www.vapininthecape.com/eliquid_c_7.html”>smoked before either, but there's something really appealing about it. I was wondering;
When looking for an e-liquid, what do you look for?
Design – What about the packaging? Safety? Colour?
The Name – Certain Brands? New Brands? Funky Names?
The Flavour – What you like to taste? New? Classic Flavours?
I mean I'm sure there are hundreds of reasons, these are just suggestions!

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